Magento is becoming more popular in eCommerce, with 1 in 4 online businesses onboard, but there are still companies who are unaware of the benefits that this platform offers. Here we present the Ronwe guide to Magento! We will consider two aspects of Magento; one relates to its position on the market and the second to the strengths and weaknesses of this platform
- There are two editions of Magento available on the market; Magento Community (CE), which is free and Magento Enterprise, which attracts a fee. Until early this year users had an option to use Magento Go, however this is not currently available. Magento Enterprise is derived from Magento CE but comes with more functionality and support.
- Magento is probably the most complete open source eCommerce solution available on the market and effectively competes with expensive commercial offerings like Oracle ATG, Hybris or IBM WebCommerce. And attracts very high profile attention from the likes of Forrester and Gartner.
- There is a clear strategy in place. Magento is backed by eBay that has a vision for Magento commerce. During the 2014 “Imagine Magento” Conference, Mark Lavelle announced the current releases of Magento that will be followed by the highly anticipated Magento 2 release. Magento 2 promises a huge step forward architecturally and technologically that will be easier and faster to install, deploy, customize, extend and upgrade.
- According to the latest survey, for the fourth year in a row Magento remains the most popular eCommerce platform on the market, with a 26% share. That shows that Magento customers are succeeding. Magento is a leader in the category of top busiest stores too. It is followed by well established enterprise products like IBM WebCommerce and Oracle ATG
- Magento is a very flexible platform. It is very agile when it comes to product customization, payment options or shipping and handling. A typical merchant can fully control the look, content and functionality of the store from the intuitive administration interface. To learn how to change layout of your Magento theme, follow tutorial in Magento theme tutorial section.
- There are a large number of Magento developers available on the market, which significantly brings down the cost of outsourcing the setup of the your online store. At the same time there is quite an active Magento community that can help you in running the free Magento Community edition.
- One of the most common complaints regarding Magento relates to its performance. The truth is that Magento is a resource hungry platform, which you will need to take it into account, especially if you expect large volume of transactions.
- There are over 5000 Magento extensions available on the market. The prices vary greatly – from a few dollars right through to $2000. They all have one thing in common; they help you to extend and customize your store so it suites your business. You may also develop your own Magento extension by following our Magento extension tutorial section
- Magento is based on the Zend Framework, therefore it applies the conventions of object oriented programming and model-view-controller architecture. It makes coding relatively clean and code is easy to maintain.
- Magento was designed to utilize the benefits of running in multi-server setup in clustered environment. Magento can be scaled over any number of web servers. Thanks to that you can handle large volume of requests and increasing the number of nodes can significantly increase the performance of your store.
If you’ve just started selling online, Magento CE could be the platform of choice for you. You can invest and move to the Enterprise platform as your business grows, giving you the necessary time to learn and benefit from a complete eCommerce platform
The article is contributed by Ronwe, they are Magento Solution Specialist so if you would like to learn more, please get in touch and they’d be delighted to show you how to get the best out of Magento.