If you are a part of online retail space, then you must be familiar with the virtues of Magento platform. Being the most widely used eCommerce CMS platform, Magento has created a lot of stir by providing a variety of scalable solutions to help online businesses grow and prosper. Owing to its popularity, more and more website owners are switching to it, and thus managing their stores with a great precision.
However, with the increasing demand for online shopping, the demand for mobile e-commerce has also sprung up. Today, as an online merchant, you just can’t ignore to develop a store that doesn’t respond to the needs of mobile customers. E-commerce is a big business, and to make the most out of it, you need to go all out to make sure that you reach your customers in the manner most effective.
When it comes to e-commerce, retailers must ensure that they are designing their website for a range of devices, both mobile and desktop. Mobile phones and tablets have become a choice for online shoppers. And Magento, when paired with a quality responsive theme, can surely help you to serve your mobile customers better, thus keeping your brand ahead of the curve. It is high on mobile friendliness and responsive abilities and has necessary features and options that let your customers shop when and wherever they want.
In this article, we will discuss about why Magento is a great platform for mobile e-commerce. Below, you’ll find a list of compelling reasons favoring Magento for creating a pleasurable mobile shopping experience to your customers.
1. An Approach Towards Responsive Design
Responsive design is a designing approach which helps you to create a website that gracefully fits to the specifications of multiple devices. It’s a great solution for creating a pleasurable mobile viewing experience, regardless of the device being used to view a website. Using Magento, it’s possible to provide an enriched browsing experience to your store visitors. The platform offers a great deal of responsive themes that look beautiful, professional, and mobile-friendly. Moreover, search engine crawlers also give preference to responsive design websites, which is helpful in increasing your website visibility.
2. Magento Mobile App
Magento has evolved quite impressively to provide a convenient online shopping experience to people. Magento users now have facility to create mobile apps and synchronize it with your store. Creating a mobile app lets you interact with your customers better. The app helps you giving them push notifications and let them connect with you with an utmost ease. Developing mobile apps is important these days and it ensures you to get engaged with your customers. In fact a research conducted by Adobe states that 38% of Smartphone users use app to make a purchase, thus reinforcing an increased focus on this platform to ensure a better mobile shopping experience.
3. Tons of Resourceful Toolkit for Mobile Commerce
Magento comprises a range of helpful tools and kits that help you provide a hassle-free shopping experience to mobile shoppers. Some of the tools are described as follows:
Shopgate- Shopgate is a sophisticated toolkit for any Magento user who wants to create a feature-rich mobile e-commerce store. Using it, you can easily launch your shopping website for a range of Smartphones and mobile devices. It also includes various options for mobile marketing, including barcode, QR scanner, push messages and a lot more.
Mobify- Mobify is a great tool which you can use with your Magento site to ensure a delightful shopping experience. It’s an ideal solution to build a mobile-optimized Magento store in no time. Using Mobify, your website can be embraced with responsive design and its visual appeal can also be enhanced instantly.
Simicart– Boost your mobile sales using Simicart. It’s an Magento extension which allows you build a mobile website for your customers. Not, only this, Simicart can also be used to develop a native mobile app for iPhone, iPad, and Android for your Magento powered store.
To Sum Up
The explosive growth of mobile e-commerce has made it necessary for retailers to respond to the booming mobile sales. Magento can be a definitive choice for creating a favorable mobile shopping experience. It brings better opportunities to the online players to give their customers reasons to stay and browse their website, no matter where they are.